INFLUENCE OF BOLLYWOOD AND TELEVISION IN FASHION INDUSTRY

let me discuss about influences who motivate and inspire common people of either yesterday or tomorrow, and one of the strongest influence is what we see and observe. bollywood and television divas have always influenced a common girl, i remember when i was in teen, i used to get posters of Kareena kapoor and get inspired to be a size zero,
lets take a flash back, how many of you remember buffoons and high back combing done judas and hair dos. you guessed it correct, Nanda the star of 60's gave birth to this style.

 Nanda is a star that gave birth to this style of high buns and thick braids, make over artists tell that her high buns used to take a lot of time and buns, imagine such hard working hours and carrying such heavy bun must be like a pain in the neck, but this style was adopted by many women of those times, including my grand mother. even today my grand mom likes to do her hair do like her, with a nice chiffon sarees, with prints of oriental flowers. pearl necklaces to go with. Omg Nanda was definitively a diva of her times.
as the times were moving actresses started to experiment with their looks.

came the times of Saadhna the super diva of her times, she started the trend of Chinese flicks, and braids started to thin down but started being accessorized. we all remember her song.. ''JHUMKA GIRA RE BAREILY KE BAZAR MAI'' I see that music video and i fail to understand the technology of make up that time. the time when there was no MAC OR CRYLON OR BOBBY BROWNS in the industry how did these glam divas managed their look, this look was also adopted in many versions and by many divas for example babita randheer kapoor and mala sinha.

 so came the time of late 60s and gave birth to the super duper diva Mumtaz. do you remember her song '' AAJ KAL TERE MERE PYAR KE CHARCHE '' her layered saree and a new birth to a style. '' ITS STILL CALLED AS MUMTAZ SAREE... the layers and no pleats became easier for  women to wear and carry. this style was adopted by sushmita sen in the song '' gori gori gori gori'' opposite shahrukh khan . also the same style gave birth to new style of lehangas that was called lehanga saree. a lot of my foreign clients when they come to India ask me for this saree as pleated sarees become difficult to carry for my foreign clients

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 LATE 70'S
and came Zeenat amaan, the first song i ever sung was aap jaisa koi meri zindagi mai aaye , as a kid i never saw such gowns and deep plunging necklines worn by any other main lead actress, she is a glam diva and lot of new lot of actresses come and compare themselves with her. her boldness was definetely sexy but not vulgar, her sunglasses her red big roses again inspired the other lot of actresses to come. be it be Tina ambani or poonam dhillon. their style was seen easily inspired by zeenat amaan.

                                                            I just can't get over with zeenat amaan looks as she was the style icon. one of the first actresses who gave birth to fitness, before zeenat amaan actresses had really heavy at hip lines. on the top of that head to toe completely covered, zeenat made waves at a time when people said that working in movies is a big shame and also one of the first model turned actress. Miss Asia pacific zeenat amaan. a supermodel and first face of lux, hats off to you, i would love to wear high slit gowns with the elegance you carried.

So far so good now let's quickly discuss about television series. there are two big vamps of ekta kapoor, Ramola sikand / sudha chandran and kamolika of kasauti zindagi kay / urvashi dholakia. both these television stars killed the sexy sirens of bollywood in terms of style, creative bindis and back less bold blouses , lets thank both of them to give us these styles.... 

for a while we all started copying their styles in family functions and weddings of our loved a dear ones.

                                                                            .     before kamolika entered in my life i never got an idea to mix tube tops with sarees or wear bikins with sarees. In my analysis people who were ahead of time are

the ones who become style icons, well isn't this a job of 

any stylist or designer to work creatively and be a fashion

mom or dad. creating different and new looks help common people

to stay connected with fashion all the time.

Naaz Joshi

national director.

face of the season contest/designer/stylist and model manager.